We can’t believe that the launch issue is almost upon us. Lucire, the world’s leading online-only fashion magazine and a Webby Award nominee,* is launching a print edition in New Zealand on October 4, 2004. It may be an unusual move, but we believe the internet is not the poor cousin of print or TV—and that things can move from the web to the real world.
   Please help us start spreading the word—we’re not backed by a giant conglomerate, but a group of honest, fashion-conscious people with an ambition of bringing you the best, regardless of medium. Email your friends and let them know, please!
   In a few weeks, we’ll announce subscription deals for online members, and our launch plans—so you can help us refine them.
   Lucire will always retain its “for the people” principles, bringing you fashion from a meritorious perspective—not one based around who can write the biggest cheque. It’s our promise to you as we launch in New Zealand first—and then in other countries in 2005. All while keeping free access to many web site features.
   Finally, a global fashion magazine for a global audience, treating audiences as smart, intelligent readers.

Click below for our pre-launch specials

• Sample the free August 2004 issue

• Enter our competition for subscriptions

• Join the Lucire StyleTalk forum discussion about the print magazine—and suggest stories

We plan to make Lucire Carbon Neutral: that means we would neutralize the carbon dioxide generated in production by planting trees. * 2003.