IDEA turned upside down with a splash of paint, Laurie Weber
belts are the stylish girls’ easy way to spice up the simplest of
outfits. With fashion flair and daring appeal, Laurie Weber’s designs
have come just at the right time, with a resurgence of the 1960s.and creativity to come up with a line that was both fun and stylish,
through borrowing trends of the day. With the help of her business
partner Rebecca, she set up her own label. ‘I always had more of
an entrepreneurial, do-it-yourself spirit, so the idea of working
at a major fashion house never really occurred to me,’ says Weber.
Based in New York City, Weber had the ingenuity
By incorporating a bit of the fantastic to any
wardrobe, Weber designs appeal to any hip and stylish individual.
‘We see ourselves as an accessories’ staple in every woman’s closet.
Interchanging Laurie Weber belts is an easy way to spice up classic
looks and personalize hot trends,’ states Weber.
Her first belts appeared as a Valentine’s Day
present, with a ‘Hot Wheels’ theme, sparking a trend that was soon
to take off. ‘I started by thinking of the person and making belts
that matched their personalities, e.g. a Red Sox belt for a Boston
fan, a John Deere print belt for a more modish–retro guy, a Hawaiian
print belt for a preppy guy, etc.’
As a youngster growing up in Riverside, Calif.
sporting Vans and the latest denim fad, with a be-dazzler in hand,
Laurie Weber created her first fashion trends, with green rhinestone
on sneakers, and studs on jeans.
She soon launched into belts as it was a ‘quick
and fun way to spice up an outfit,’ states Weber. Taking that creativity
into young adulthood, Weber realized her fascination with deconstructing
and then reconstructing again was a career in the making.
At age 20 and still in college, a gift of a sewing
machine was all it took to jump-start this accessory darling’s imagination.
‘It was then that I started experimenting with fabrics and began
making skirts and handbags for friends.’
Mass production is the last thing on Weber’s mind.
She is striving to bring a more personable and subtle appeal to
add to the mass production of today’s apparel industry.
Laurie Weber’s client is the mother who wears
jeans and T-shirts, as well as the trousers and designer top to
the club. ‘Today, many fashion-forward women will pair high-end
pants with a T-shirt from H&M
or Old Navy,’ she explains.
They find much favour in resort communities such
as Nantucket and Palm Beach, according to Weber, as well as in large
cities such as New York and San Francisco.
Her belts add a splash of colour and pizazz to
any outfit, in a wide range of styles from reversible to silk, metal
buckles to wood.
Identifying the range is her sea turtle, contrasting
the mass-production philosophies of others. ‘Ralph Lauren with the
polo horse, Lacoste with the alligator, and Penguin using the penguin,’
Weber was most recently featured on World Talk
Radio, on the Mom Show, aiding Breast Cancer Awareness.
Laurie Weber can be found online at www.laurieweber.com.
Catherine Rigod is San Francisco editor of Lucire.
Her belts add a splash of
colour and pizazz to any outfit, in a wide range of styles from
reversible to silk, metal buckles to wood