MEN’s grooming and skin care industry, according to retail
and marketing experts, is the fastest-growing sector of the personal
care market. Women are no longer willing to accept morbid obesity,
poor hygiene and grooming from their men folk; and conversely, the
job market is such that unless a man is willing to risk employment
redundancy, men have to try and hang on to their youth and keep
reinventing themselves. Women have been doing that for years. In
this issue of Lucire, we will attempt to educate you on some
of the better anti-ageing brands on the market. Believe me, we are
doing for your own good. You can thank us later.
Formulated with a patented polyhydroxy acid, triple antioxidants
and vitamins A and E, Essential Multi-Hydrating Hand and Body
Lotion ($16·50) from Exuviance by NeoStrata (1)
is designed to moisturize and relieve dry, chapped skin while
improving its overall texture and tone. Dermatolidt- and allergy-tested,
it contains a botanical blend of chamomile, aloe, elder flowers,
colt's foot and calendule. Exuviance products are available by calling
1 800 225-9411 and online at www.neostrata.com.
Even men fall prey to the day-to-day events that wreak havoc on
their appearance; and nowhere is this more than around the eyes.
Nivea for Men, with the introduction of Revitalizing Eye
Creme Q10 (2), continues to blaze the trail by being
the first men's skin care brand to offer an eye crème that
uses the power of CoQ10. Coenzyme Q10 is a natural component of
the skin that decreases over time, causing skin to lose elasticity
resulting in fine lines. The Eye Crème replenishes lost nutrients
and an SPF of 6 prevents further damage
from environmental aggressions and light-induced ageing.
Other benefits include a non-greasy, easily absorbed
consistency, and the ophthalmologist-tested, fragrance-free formulation
is also suitable for contact lens wearers. The crème works
instantly to soothe and refresh the most tired of eyes and the unique
dispenser releases just the right amount of product for a neat,
hassle-free application. This product will be conveniently available
at all food, drug and mass merchandisers nationwide from May 2005
for a suggested retail price of $8·99.
Homme's Hydra-Detox Detoxifying Eye Gel (15 ml, $25, 3)
is a moisturizing, naturally detoxifying eye care formula that minimizes
under-eye puffiness and dark circles, and helps fight the skin-damaging
effects of pollution, fatigue, and smoke. Its most important feature,
per se, is that it helps to neutralize damaging surface impurities
while bringing moisture to the delicate eye area. An ultra-fresh
gel for every day use, over time, fine lines caused by dehydration
are smoothed out.
SkinForMen Matrix Eye Serum (1 oz for $45),
created especially for male skin, has a multitude of applications;
with anti-oxidants of Japanese Green Tea and Vitamin E added to
fight the damage caused by free radicals. This serum can be applied
to the areas where spider veins appear, such as cheeks, nose, and
chin. You should see results from one to eight weeks, depending
on condition of skin. All these products are available from long-time
Lucire collaborator www.TopButton.com
and at select Nordstrom's.
Anthony Logistics Eye Cream (21 g, A$58,
4) is a quickly absorbed cream that moisturizes, smoothes
and soothes the skin. Green tea and caffeine reduce puffiness and
dark circles, cucumber extract soothes, while shea butter smoothes.
Wheat protein and vitamin E tighten and moisturize, reducing the
appearance of fine lines. See www.adorebeauty.com.au/mensgrooming.
The new Clarins
Men's Undereye Serum (5) immediately refreshes the
under-eye area. This clear, non-oily serum minimizes apparent puffiness
and dark circles with hazelnut extract, helps minimize the appearance
of skin slackening and fine lines (sunflower auxins), and provides
moisture to this delicate area (with mourera fluviatilis).
spEYE ($24·50, right) is a very affordable, instant
eye rejuvenating gel designed to firm and tighten the skin, reducing
puffiness and minimizing the appearance of dark circles and fine
lines. All products are available through www.MaleFace.com,
select retail outlets and spas.
Baxter of California's Under Eye Complex
($18, 6) is a soothing, nutrient-packed serum, enriched with
gingko biloba, rosehip seed oil and al vera that transform
the tired, premature-aged look around the eyes to a vibrant, youthful
glow. The multi-active, moisture-saturated eye cream minimizes puffiness,
fluid build-up and dark circles as it firms and tones delicate skin,
leaving the under-eye area refreshed and line free. Founded in 1965,
Baxter of California's innovative products for men are available
at fine salons and spas. Salon professionals, call 1 800 421-3614.
Guy Gear's It's an Eye Thing ($28)
is an all-natural anti-inflammatory eye treatment that firms and
smoothes the delicate skin around the eyes. A morning and night
eye gel, it combats puffy eyes, diminishes wrinkles, fine lines
and fatigue using key natural ingredients including soya, botanical
extracts and oils, and marine extracts. All Guy Gear products are
available at select skin care boutiques and salons nationwide, and
at the Issismo International
web site. For a location near you, call 1 877 ISSIMO-1.
Propoline Lip Aids ($4·50, 7) are specially
formulated with a natural base of cocoa butter and beeswax to heal,
protect, and care for the sensitive lip area. They each contain
an exceptional combination of vitamins, essential oils, and high
protection sunscreens. Apivita Propoline is available online at
and www.b-glowing.com, C.
O. Bigelow in New York, and Fred Segal stores in California.
this story with even more products selected and trialled by
our editors in the May 2005 print edition of Lucire,
out in New Zealand on May 9.
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