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MAIN PHOTOGRAPH:
The author’s favourite image from the series. CLOCKWISE
FROM ABOVE: Maya in Nikki-L. Doug Rimington shooting Maya, half-way
during the session. Maya in Nikki-L. A close-up for the beauty section,
with Maya wearing Doug’s coat.
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 See
how the shoot was used in the May 2005 print edition of Lucire,
out now in New Zealand and Australia.
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 UNNY
HOW SOMETIMES the best shoots come from being unplanned.
I shouldn’t really say that, for the above shoot on this page,
shot by Douglas Rimington, was the result of a week’s planning.
However, there was no plan for it in the editorial calendar, and
the team rushed out to Worser Bay on an uncharacteristically cold
autumn day, dropping other tasks at the office.
New Zealand network TV3
wanted a story for its top-rating Nightline programme, specifically,
one about Lucire’s
launch into Romania. This was a historical move, though at the
time we thought it was another day at work. The journalist, Natasha
Utting, really deserves credit for a good nose. Now that this is
happening, we realize what she meant: no one has managed to do this
with a web site before.
Why not do a shoot, even if the
camera wasn’t loaded? At least then the TV
cameraman would have some decent visuals to give to the news programme’s
editor.
Wellington-based photographer, Douglas Rimington,
is not one to do things by halves. No way would it be a fake shoot.
It would be the whole 8·23 metres, complete with Doug’s
regular Impossible Missions’ Force of Amy Yandle on hair and
Fiona Barnett (our associate art director) on styling.
By the Wednesday, Maya from the
Agencie was being made up in our offices, I had been dispatched
to get unhealthy takeaway food, and the shoot was on its way. Clothing
from Sweden’s Panos Emporio
and domestic label Nikki-L was brought.
While I was interviewed, the rest of the team
worked on getting some images ready for broadcast, while the final
one run in the magazine was also chosen. I believe this is Doug’s
finest shoot to date; so good that it’s worth sharing these
other fabulous images with readers. The shoot did air that evening
on Nightline, helping raise Lucire’s profile
just a little more in New Zealand. •
Jack Yan is founding publisher of Lucire.
Douglas Rimington may be reached at douglas.rimington @lucire.com,
telephone 64 21 250-3172.
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