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Ultimately, the Victoria's Secret Show was just
that: a show divorced from reality. It gives rise to the fantasy
of who you wish to be and the type of woman you, as a man, could
prospectively come home to (and it's not Tyra, Naomi, Heidi or Karolina).
It is designed to inspire envy while at the same time serve as a
tool of aspiration for the have-nots of our world. It's brand merchandising
at its finest.
This show, which aired on CBS
on December 6, celebrated several milestones: It marked the
final Victoria's Secret fashion show appearance for Tyra Banks,
the first post-pregnancy runway appearance for Heidi Klum, and also
introduced the next generation of Victoria's Secret Angels, including
new modelling sensations Selita Ebanks, Izabel Goulart, and
Karolina Kurkova, a Victoria Secret fashion show veteran,
who recently also signed on as an Angel, joining an élite
group of hand-chosen models.
The show opened with Gisèle Bündchen
wearing a bejewelled Sexy Splendor Fantasy bra, teeny-tiny
red Santa skirt with feather trim, above-the-knee red boots and
a huge grin that ties rather neatly into the holiday theme of the
show. The entire Armory was full of glitter and lights, huge Christmas
ornaments, and teddy bears letting us all know that the holidays
are here, and personally, I was myself excited because I have been
a good girl all year long.
As Ed Razek, chief marketing officer of Victoria's
Secret succinctly states to the press: We're not selling anything
anyone needs, so it has to be something someone wants. It's all
about creating desire, creating new wants on a continuing
basis.
As always, without the huge wings and the other
fashion show props, more than a few of the pieces of lingerie shown
were quite pretty and certainly wearable by the masses, including
a hand-beaded lace princess gown with sequin and crystal "snowflake"
trim, a light blue strapless bra with organza ruffles and matching
panties and Gisèle in a pale nude bra and panty set with
embroidered lilac flowers as an accent. Really, take away the
props and you are truly left with pieces that will serve to inspire
women to be embrace their inner sex goddess without sacrificing
their self-esteemand that is always a very good thing.
Grammy Award-winning singer, Seal, later took
the stage and sang as his wife, new mother, Heidi Klüm, walked
the runway in a light-up bra and thong with Swarovski beading. They
sweetly blew each other a kiss in one of the show's most endearing
moments.
Moments later, Ricky Martin also performed,
apparently still caught up in that Living La Vita Loca
moment that catapulted him to fame and fortune in the late
1990s.
This marks the 10th Victoria's Secret runway
extravaganza and the gift bag full of goodies were equally as extravagant
and well worth the battle to get cover this event. This year, it
included a bottle of So in Love, a new parfum from the holiday
collection, a mood candle in sugar musk from the holiday 2005 home
fragrance collection, Frédéric Fekkai shampoo and
conditioner, Pout's Plumps Me underwear and matching eye mask,
and a $150 gift card from Cornelia Resort Spa.
P.S.: Vicki, where can I find that Mrs Santa
suit, and the Toy Soldier dress with the white-feathered train?
My husband has been a good boy too!
Yvette Coleman is a senior correspondent for Lucire.
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