Thrilled to see the message in your eyes
Olivia Newton-John and Curves, and Dove
and the New Zealand Breast Cancer Foundation, team up for two initiatives
Down Under to help Breast Cancer Awareness Month
Above: Olivia Newton-John on her Great
Walk to Beijing earlier in 2008. PHOTO:
LUCIRE has traditionally
supported various breast cancer causes each October, having begun
in 2001 when associate publisher Ann Fryer went on the Avon Breast
Cancer Walk in New York.
This year, weve caught two initiatives
Down Under geared to helping the cause during Breast Cancer Awareness
Month in October.
During a week where Olivia Newton-John was the
talk of the officefrom Lucire team members at head
office watching YouTube clips of the Broadway musical, Xanadu
to hearing the Grease Mega-Mix played at two
Wellington clubswe received news of the Liv Kit being distributed
through Curves in Australia
and New Zealand.
The Olivia Aid,
to give its proper name, is a breast self-exam aid. It was a huge
success some years ago in the UK,
and the partnership with Curves seeks to repeat the earlier success
in the antipodes. It is endorsed by four-time Grammy Award-winner
Olivia Newton-John, who credits self-examination for her early detection
of breast cancer. Fresh from her honeymoon after her marriage to
John Easterling, Newton-John celebrates 16 years of being cancer-free.
She says she hopes that the partnership with
Curves will allow all women to have a kit in their medicine cabinet
within the next five years. My wish is that all women age
20 and above perform monthly breast self-examinations, she
Curves had supported the stars Great Walk
to Beijing, a 228 km journey along the Great Wall of China, raising
over A$2 million for the Olivia Newton-John Cancer Centre Appeal.
She had been joined by Curves co-founder Diane Heavin. Curves alone
helped raised A$1 million.
During October, Curves aims to get the Olivia
Aid into the hands of one million women, including non-members who
can get a free kit on showing that they have had a mammogram in
the last 12 months.
Dove, meanwhile, will release a Pink range to
support the New Zealand Breast
Cancer Foundation. Its most popular products will be available
in pink versions: the white beauty bar, the body wash, the anti-perspirant
roll-on and aerosol deodorants.
Dove says that 2,500 women in New Zealand are
diagnosed with breast cancer per annum and 600 will die from the
The company will take a page from Avons
New York book and has organized the Dove Pink Star Walk on October
11 in Auckland. The 5 km walk commences at 8 P.M.,
with prizes for best pink outfit, and a fireworks display.
Entry is at www.mydove.co.nz
and a registration fee applies. •
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Above: Two very different initiatives, one cause: the awareness
of breast cancer this October. Olivia Newton-John is promoting Olivia
Aid in partnership with Curves, while Dove will launch Pink versions
of some of its staple items for the New Zealand Breast Cancer Foundation.