tells a sto
Bell looks at the authenticity behind La Prairie's Advanced
Marine Biology skin care
TODAY, product endorsement by celebrities
is a common occurrence. Consumers often are confronted by an array
of celebrities endorsing numerous products. How do we know that
George Clooney cares about Darfur, or that Brad Pitt likes tag Heuer
In the 1960s and 1970s, spokespeople were quite often
the "expert" in a white coat, endorsing a product with
benefits that only scientists knew about.
Today, itís hard to find someone who combines celebrity
status with deep knowledge. It is why it is always refreshing to
see a spokesperson who is actually involved beyond the glossy advertisements.
Céline Cousteau, granddaughter of legendary
ocean explorer Jacques Cousteau, lends herself to promoting the
new range of La Prairie Advanced Marine Biology skin care and with
For more than three decades the Cousteau family has
been synonymous with the exploration of the ocean. It is committed
to increasing an awareness of the state and health of the ocean
to the world. Cousteau herself is the international programme coordinator
of the Ocean Futures Society, which was founded by her father Jean-Michel
Cousteau, an educator and film maker. This non-profit organizationís
mission is to create an awareness of the oceanís decline due to
human impact, and aid in reversing that decline. The society also
aims for goals such as protecting marine habitats, coral reefs,
wetlands, increasing the availability of clean water and encouraging
eco-friendly management of the oceanís natural resources.
La Prairieís new skin care is distinguished from its
other products by having a substance made up of a sea plant extract.
Readers might be thinking that that would conflict
with the Ocean Futures Societyís mission for eco-friendly management
of the ocean resources.
They need not worry: this resource is not combed from
the bottom of the ocean floor. Rather it is a carefully harvested
substance which is produced on land under scientifically controlled
conditions. La Prairie will donate from each Advanced Marine Biology
skin care product sold to Cousteauís Ocean Futures society to help
further its work and commitment to our ocean.
Céline Cousteau is keeping the past three decades
of her familyís voice and work alive and has found a channel with
La Prairie in which she can spread her thoughts, mission, goals
and hopes for the future of our ocean. ē
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Céline Cousteau, granddaughter of legendary ocean explorer
Jacques Cousteau, lends herself to promoting the new range of La
Prairie Advanced Marine Biology skin care and with good reason.