beauty: feature

Make-up tells a sto

Roanna Bell looks at the authenticity behind La Prairie's Advanced Marine Biology skin care

TODAY, product endorsement by celebrities is a common occurrence. Consumers often are confronted by an array of celebrities endorsing numerous products. How do we know that George Clooney cares about Darfur, or that Brad Pitt likes tag Heuer watches?
   In the 1960s and 1970s, spokespeople were quite often the "expert" in a white coat, endorsing a product with benefits that only scientists knew about.
   Today, it’s hard to find someone who combines celebrity status with deep knowledge. It is why it is always refreshing to see a spokesperson who is actually involved beyond the glossy advertisements.
   Céline Cousteau, granddaughter of legendary ocean explorer Jacques Cousteau, lends herself to promoting the new range of La Prairie Advanced Marine Biology skin care and with good reason.
   For more than three decades the Cousteau family has been synonymous with the exploration of the ocean. It is committed to increasing an awareness of the state and health of the ocean to the world. Cousteau herself is the international programme coordinator of the Ocean Futures Society, which was founded by her father Jean-Michel Cousteau, an educator and film maker. This non-profit organization’s mission is to create an awareness of the ocean’s decline due to human impact, and aid in reversing that decline. The society also aims for goals such as protecting marine habitats, coral reefs, wetlands, increasing the availability of clean water and encouraging eco-friendly management of the ocean’s natural resources.
   La Prairie’s new skin care is distinguished from its other products by having a substance made up of a sea plant extract.
   Readers might be thinking that that would conflict with the Ocean Futures Society’s mission for eco-friendly management of the ocean resources.
   They need not worry: this resource is not combed from the bottom of the ocean floor. Rather it is a carefully harvested substance which is produced on land under scientifically controlled conditions. La Prairie will donate from each Advanced Marine Biology skin care product sold to Cousteau’s Ocean Futures society to help further its work and commitment to our ocean.
   Céline Cousteau is keeping the past three decades of her family’s voice and work alive and has found a channel with La Prairie in which she can spread her thoughts, mission, goals and hopes for the future of our ocean. •

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Céline Cousteau, granddaughter of legendary ocean explorer Jacques Cousteau, lends herself to promoting the new range of La Prairie Advanced Marine Biology skin care and with good reason.