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Cindy Crawford and George Clooney Left Cindy Crawford and George Clooney in front of their advertisements celebrating the Omega Co-axial technology.

Watch out for Cindy Crawford

Cindy Crawford, George Clooney and others had a full schedule last week as they launched an Omega advertising campaign and a redesigned Constellation line


Right Omega president Stephen Urquhart and Cindy Crawford at the London Westfield launch. Far right Cindy Crawford signs her ad at London Westfield. Far below right Cindy Crawford at London Westfield and the new Omega Constellation. Below and bottom Cindy Crawford at Almada.


SUPERMODEL CINDY CRAWFORD has had a busy week as an Omega ambassador. On October 14, Crawford, along with fellow ambassador George Clooney, launched a new Omega advertising campaign commemorating 10 years of the brand’s Co-axial technology.

The campaign, which breaks October 19, features Crawford, Clooney and other Omega spokespeople (Buzz Aldrin, Caterina Murino, Michael Phelps, Michael Schumacher) posing with a loupe, the watchmaker’s magnifying glass. Advertisements with Nicole Kidman and Zhang Ziyi have not débuted.

Celebrities ventured to the launch at the Saatchi Gallery in London after the première of the animated film, Fantastic Mr Fox, based on the Roald Dahl story. Clooney is one of the celebrities providing their voices to the film.

His photograph for Omega was taken by Greg Williams.

The following day, Crawford launched the redesigned Omega Constellation line. Her daytime engagement was at Omega’s boutique at London Westfield, while the evening party—attended by celebrities including Mel B., Keeley Hawes, Lily Allen, Rhys Ifans and Jasmine Guinness—was held at the exclusive Almada bar in Mayfair.

Music was provided by DJ Roger Taylor of Duran Duran.

As guests left, each was given a pouch containing a key. One could open a safe, and the winner walks home with a new Omega Constellation watch in a box autographed by Crawford. •


Comments on this story are welcome at our ‘Insider’ entry.


Below The new Omega Constellation watches launched last week in London.

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