IT’S THAT
TIME OF YEAR AGAIN—the long void between the Golden Globes–Grammys–Oscars
juggernaut and pilot season and Emmy Awards week—this
year to be anchored by Glee’s top coach and cheerleader Jane
Lynch.
In a manner similar to summer day camps for American
school kids, Los Angeles’ movers and shakers get into a breezy non-routine
of creative play to stay busy. While day campers occupy
their time with outdoor sports, community theatre, marshmallow toasting,
swimming and craft classes, industry Angelinos have their own counterparts—“just
because pop-culture-themed award shows, numerous restaurant
openings, sprawling foodie festivals and high-production value charity
day in the park parties where adorably attired celebrity
children and pets replace couture jewellery and handbags as the
accessories of choice.
Though there is no official start day to LA’s
season of light, the MTV Movie Awards
continue to stand in for American Memorial Day as the launching
event. True to form, even in a recessionary economy, there were
at least five gifting lounges that got the party started, particularly
for young Hollywood and reality television persona.
However, it can be said the still-hip SLS
Hotel in Beverly Hills was party central when it played host to
two of the coveted invite only events—GBK
and the Secret Room.
GBK president and founder
Gavin B. Keilly showed a bit of sass and class by keeping its presentation
theme and cocktails timeless with a vintage movie theme, with not
one, but two ice cream vendors (Boardwalk
Gourmet, and Sweet Rose Creamery), concession stand themed nibbles
and simple libations with Grey Goose Vodka and Ten Cane Rum served
up by two of SLS’s top bartenders,
Dominique and Sewell.
While we admittedly screamed for the ice cream, we
were also quite pleased that there were some fresh vendors on scene
along with some of our old favourites. Among the classics,
we reconnected with the ladies from the democratically designed
retro-inspired Pin Up
Girl Clothing, and Hard
Candy Cosmetics, which may have reinvented itself as a budget
line, but does not skip either on quality or innovations. New items
that caught our eye include the four-day Lash Ink mascara and lip-plumping
glosses that can give the more expensive cousins a run for their
money.
We loved the regal, vanity-friendly packaging of Designer
Skin’s self-tanning products, as well as the new Saleem hair care
line that emerges with a safer formaldehyde free in-salon alternative
to Brazilian straightening, along with the Hi-Repair home three-step
maintenance kit touting a ‘Botoxplus’ that thickens up and rejuvenates
over-processed hair. They also offered a creamy, light leave-in
conditioner for those who prefer to straighten the old-fashioned
(home blow-dry) way.
Artist cooperative luxury manifested in the form of
supple, one-off hand-painted shirts by Jacqueline Joseph (www.admittobitter.com,
supporting New York City’s young artist community), and we
liked the arty approach to recycled materials taking the form of
summer footwear by Sanuk (www.sanuk.com).
Though GBK had a blingy offering (Chelsea
Taylor’s silver and Swarovski crystal confections), we found
the function-meets-fashion items from You
gNeek and Fabrega Jewelry’s seed and metal earrings and
necklaces attention-getters.
Speaking of which, we also were enthusiastic about
Clicker, a nice little guy
toy uniting a remote control and beer bottle opener, DotPops
(when all your guests want is just a bite of bakery-calibre cake)
and budget-friendly Maximum Lash,
which does what RevitaLash does for about half the price. Girls
now have, Bizu Beads, a Transformers toy they can call
their own, and edible MTV Popcorn
Cup trophies by Apple Revolution.
Always one to give back to the community with flourish,
Keilly and others attending and contributing to this ultimate outdoor
backyard BBQ donated proceeds to charities
St Bernard Project, Mylife MyPower Inc., SoHo Project and Educating
Young Minds. Tying it all together, of course, was a line-up of
eclectic live rock performances from soul singer Jared Lee, YouTube
hitmaker Mike Burke, Joseph Vincent and Pullman Standard (a cabaret
and indie rock band).
When some of those same celebrities (Niecy Nash, Frankie
Muniz, Amber Stevens, Kimberly Elise, Efren Ramirez, Spencer Grammer,
Josh Sussman and Lisa Leslie) were ready to come indoors, they sought
access to the Secret Room suite, which served its pre-award show
fun with a nice mix of ’80s fashion nostalgia, health-oriented essentials
and some nice party décor design in the booths by LA
company Debroullard.
Along with its own entrant in the self-tanning category
(Million Dollar Tan), there were facials, a new scrub and syrum,
and full kits from a long-time favourite line CellCeuticals, a new
One-a-Day Vitamins skin fitness and breast health supplement with
FloraGLO with Lutin, paired with a
DVD from brand ambassador–top LA
trainer Jennifer Garaldi, and to show off the body in its better
form, Gabbita swimwear from
Colombia.
Retro style from the latter half of the 20th century
was vibrant but subtle. We fell madly in love with Raquelle
Bianco’s sterling and enamel bangles and pendants (which bear
a strong resemblance and high standard of quality to Austria-based
Frey Wille, but at about half the price). We also know the handbags
to have this summer will steer out of neutral and into out-there
’80s hues and silhouettes, thanks to Asian luxury bag line Homanz
and the Stephen Sprouse and American souvenir-inspired Robin
Ruth collections. The initial ’80s sushi craze is celebrated
with Sushiami’s furniture
and accessories. Seychelles, a favourite beach line of shoes in
California since 1984, unites ’80s flat and ’70s platform silhouettes
with modern materials in its summer offerings.
A couple weeks earlier, Patron Tequila and the American
Broadcasting Company got the jump on MTV
with the a celebration of all things green and LEED-certified
at the Extreme Makeover: Home Edition season wrap party in
an environmentally chic setting that not only boosted environmentally
safe and money saving home improvement practices, but healthy snacks
(including celebrity yoghurt fave Pinkberry, Chipotle and Boston
Market) and a handful of conscientious celebrities including Kathryn
Joosten (Desperate Housewives), Peggy Tanous (Real Housewives
of Orange County), Jillian Harris (The Bachelorette),
Sterling Beaumon (Lost) and Extreme Makeover: Home Edition
designers Tracy Hutson and Paige Hemmis.
Spring continued to bust out all over, from restaurant
soirees ranging from all-American-favourite chain Johnny Rockets
(an ’80s-by-way-of-’50s chain turning 25) to the star studded, reality-series
documented opening of the Lemon Basket along the always popular
Sunset Plaza thoroughfare. New York-based fashion PR
machine Alison Brod’s crew came to town to offer stylists and journos
their own special suite showcasing Stila and Via Spiga (more to
come on this). However, some events were really intimate—invited
reporters had the opportunity to be literally sized up by Susan
Nethero, better known as ‘The Bra Whisperer’.
Though it says a lot about Ms Nethero that she was
trained by the bra fitter to HM Queen
Elizabeth II, she is also going non-stop when it comes to passing
that fitting knowledge to image-conscious celebrities and influential
sources like Oprah Winfrey and E! Entertainment Television. However,
she feels so strongly about her gifts that she has opened a chain
of Intimacy lingerie salons that are at once a fabulous alternative
to ultra-pricey couture bra salons, cookie-cutter lingerie chains
and sterile department store lingerie departments. She and her trained
staff go all-out, literally chucking the tape measure in favour
of a fitting that mixes a self-esteem building pep-talk, celebrity
style fashion styling and assurance you will instantly look younger
and slimmer when you put your new investments on.
We hope to bring Susan Nethero to the pages of Lucire
for a royal rundown on the right way to buy a bra and feel good
about it afterwards. •
Elyse Glickman is US west coast editor of Lucire.
Leyla Messian is a senior writer for Lucire.
Extreme Makeover Home Edition wrap
party
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GBK
The Secret Room
Extreme Makeover Home Edition wrap party
Intimacy
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