AND RAISED in California, Andrew Wedge (left) received
his BFA in Fashion Design from Academy
of Art University in 2010. While in school, the designer interned
for fashion designers Sara Shepherd and the late Linus Mendenhall
of Selfmade Apparel. In 2009, he was nominated for the Visionary
Fashion Designer award in San Francisco and the following year presented
an edgy womenswear collection using fur and leather that landed
in the windows of San Francisco store Sui Generis.
Miguel Lopez and Gabriel Yanez, owners of Sui Generis,
have followed Andrew’s rise since his school days when they started
‘noticing his style,’ said Miguel. ‘What we love about Andrew is
that he looks to the future but walks in the present. He empowers
women and makes them feel sexy yet classic at the same time. We
chose to put his design in the windows because they tell a story
together with our styling of this women who can rule the world.’
Sui Generis is located in San Francisco at 2265 Market Street, between
Noe and Sanchez Streets, and is quite the social hangout for hipsters
as the store invites one to linger after inspecting the shelves
of shoes and racks of clothing. ‘We had have the most amazing feedback
about our windows for both of the stores,’ added Miguel.
After interning in the fur division of Oscar de la Renta,
Andrew decided to stay in New York City to focus on his own line.
Lucire caught up with Andrew after a red eye from New York
for his final fitting with the band Monarchy before their headlining
act at San Francisco’s Folsom Street Fair. Demetri Moshoyannis,
Executive Director of Folsom Street Events, reached out to Andrew
and one of the event’s sponsors, Mr S. Leather, to create custom
leather pieces for the band members to wear during their performance.
Known for wearing fitted suits and masks to hide their identities,
the band members wanted something ‘unique and different,’ said Demetri.
‘I thought to approach Andrew because his designs are particularly
inspired by a European æsthetic. Being that Monarchy is a
British band, I knew that this would be a good match. The final
response was overwhelmingly positive. The band loves the pieces.
I think it was a perfect marriage of rock and roll and fashion design.’
Lucire: What inspired the pieces you created for Monarchy?
Andrew Wedge: The design process really started from the get-go
as a collaboration between Monarchy and myself. They allowed me
access into their inspiration books for the visual direction of
the band, and that really was where I found many of the ideas I
incorporated into the final designs.
What was the response to your work from the band?
My main concern was always making sure that the band was happy
with the pieces. If they loved the pieces and felt comfortable in
them, then I knew the audience would love the harnesses as well.
Overall, the response, both from the band and from the audience,
was overwhelmingly positive.
Has this experience inspired you to design menswear?
I was incredibly nervous when I accepted this offer, as I had
never designed menswear before. However, I felt that Monarchy and
I shared a similar visual æsthetic and that this would be
the perfect chance for me to play with menswear. The experience
was such a positive one that I have been working on some men’s pieces
since, and am really enjoying branching out.
Describe the Andrew Wedge customer.
The Andrew Wedge customer is really the ultimate femme fatale.
She is intelligent, strong, and very provocative.
What is next for Andrew Wedge in 2012?
I am continuing development on my own line and will be adding
shipments to Sui Generis throughout the year. Additionally, I have
started development on a project that will be launching in the early
months of 2012.
Check out Andrew Wedges website at www.andrewwedge.com.
Ian MacKintosh is a guest contributor to Lucire.