|August 07, 2022 Follow us|
Publisher Jack Yan looks back at his year at Lucire, including six months on the campaign trail running for mayor
I know some magazines do a regular diary page, but Lucire’s never been one where we indulge team members’ egos. There were those nice columns in 2006–7 in the print edition, which I always enjoyed reading, and, of course, you can always follow our individual blogs, Twitter accounts or Instagrams. (We know many of you do, which is why we’ve never really pushed the publication’s Twitter or Instagram account.)
But this year was a bit special and I should note some of the highlights this December 31. For me, I took six months out of my schedule to run for Mayor of Wellington, where Lucire is based, and I’m grateful to our team for pulling off a fund-raiser in July 2013 that was very special.
Lucire fashion editor Sopheak Seng styled and directed the fashion show that took place that evening, and James Butters of Arcana Imperii produced, while my campaign team (props to Hamish McConnochie, Rhonda Grant, and Pamela Baron-Archer, who were there from start to finish) coordinated the event down to the last detail. We still had the odd technical hitch—the TV monitor eventually stopped communicating with the laptop—but such is life.
The event brought together labels such as Lemonade on the Lawn and Noa Noa, while Dollybird stepped up to do beauty touch-ups on the night. Alissa Corbett photographed in our “studio”, where guests could share their images along with a ‘Back Jack’ sign—and I thank Brett Stanley for organizing Alissa to be there. She shot some amazing images—as is evidenced here. Talent from Kirsty Bunny Management stepped in to model. The social aspect worked beyond our expectations, the album has been seen by thousands. Consequently, we were able to pull off a very well communicated campaign, with excellent engagement throughout.
Soi Café Bar, one of my favourite dining destinations in the city, once again provided the venue, and I’m particularly grateful for their faith in me in my second attempt at the office.
I noticed that one blog mentioned that my signs were missing an authorization statement. To clear that up, those signs were not produced by my campaign. (The colour and font fidelity are a result of having proper brand guidelines.) And we wound up donating more than 10 per cent to CanTeen, as there were buckets for collection, and money there went directly to the charity. It also marked an ongoing relationship between the charity and me. As with my 2010 campaign, it was a 21st century approach—and I remain deeply grateful to everyone who participated in the event, and to all those who voted.
Young or intelligent voters, and those interested in seeing Wellington be an international business hub were most likely to vote for me, as were netizens, by all accounts. I was delighted to have led a campaign that played everything by the book. If you had a ‘No junk mail’ sign on your letterbox, we wouldn’t commit the tort of trespass. It looks like there were people who appreciated centrist politics: the wish that Wellington entrepreneurs were smart enough to do their own thing and that we should create the right conditions for them—while ensuring that wealth remained in our country.
The sponsors were amazing. Soi I have mentioned, but in no particular order, there were also Stalex, Tommy’s and Grant Cederwall, the Cattlestop in Martinborough, Wayne Sotogi of Inspia Creative, Zumwohl, Sanit Klamchanuan of SpicyThai Design, Meniscus (who created the leather wares in The Lord of the Rings and The Hobbit), Tory & KO., Ultra Shoes, Voon, Forever Young Hairdressing, Beaute Rituelle, Fashion Marketing Ltd., Invivo, Illy, Dragonfly, Go to Martinborough, Perrier, Dollybird, Lemonade on the Lawn, Noa Noa, Kirsty Bunny Management, Run the Red, and Vertia Print. I also thank Krishna Magan and Streetsoundz, Hamish Edwards, former three-term mayor Sir Michael Fowler and former councillor Ruth Gotlieb for endorsing my campaign, and Hadleigh Petherick—and I should note his Oasis bar on the corner of Vivian and Victoria Streets is ready.
Additional thanks must go to Stuart Cowley, Dr Sapna Samant, Stephen Olsen, Andrew Mahoney, Andy Boreham, David Rose, Hayley Robinson, Rochelle Furneaux, Claudia Jaffe, Tania Siladi and Brent Wong, Isaac Cleland and his video crew and Komako Silver, and Tom Reidy and the whole Catalyst90 team.
Before the campaign kicked off, my fashion highlight was ID Dunedin Fashion Week. Print readers will have read my interview with Stephen Jones, OBE, and we have run a few reports on Dunedin, but the Royal New Zealand Ballet ballerinas, part of the Tamsin Cooper show at ID, deserve a mention. They, along with violinist Miranda Adams, led the fashion parade for Tamsin at the event. Matthew Beveridge filmed a video as well as shot photographs for Lucire, and that appears below. Tamsin celebrated her 10th anniversary at the 2013 ID event, and it was a pleasure to have been a part of it.
BMW’s 3er-Reihe Touring launch in Paihia was also a highlight, and you can read about that in the ‘Living’ section of the online edition.
Our friends at Dilmah also had a fashion event where Sopheak worked his magic, showcasing looks that went with the different tastes in its Tea Gastronomy demonstration. Tea lends its flavour to cocktails, mocktails and food, and the Museum Art Hotel’s executive chef Laurent Loudéac, along with mixologist Justin McKenzie, literally gave us a taste of what was possible. Caii-Michelle Gordon performed live at the event, which was hosted by Dilmah’s Dilhan C. Fernando and Nigel Scott and Trio Communications’ Felicity Anderson. KD One, a new beauty brand from Kareen Holland, did the make-up behind the scenes.
Another highlight, now that I serve as one of the directors of the revamped Miss Universe New Zealand competition, was participating in the blessing of the Our Miss Universe exhibit at Te Papa Tongarewa Museum of New Zealand. I joined Lorraine Downes, the only Miss Universe New Zealand to have taken the international title, at Te Papa early one morning in August, on the 30th anniversary year of her win. The exhibit is ongoing, and features Lorraine’s winning gown, trophy, crown and memorabilia, along with a video where she talks about her experiences.
For us, it was perfectly timed.
Being a guest at the Brancott Estate World of Wearable Art was another highlight, and I was delighted to get seats this year which placed me front and centre with the stage.
The final of Miss Universe New Zealand 2013, which took place at Sky City Theatre on October 5—a week before the election—saw the competition return to television after a 21-year absence, produced by executive director Nigel Godfrey. Associate director Evana Patterson and I worked behind the scenes along with a massive crew—if the show looked expensive to those in the Sky City Theatre audience, it’s because it was. Holly Michelle Cassidy won on the basis of the judges’ and the public vote, and represented New Zealand in Moskva a month later. Yours truly did the visa applications, and they are as hard as rumours would have you know—but I now consider myself an expert in Russian immigration.
Back at the publisher’s desk, Lucire benefited from a very substantial home-page facelift in the final week of 2013, the first of a series of positive developments for our title. It may be trite to say, ‘Watch this space,’ but with such a pretty new home page, I hope at least that that’s a lot more pleasurable. •
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Jack Yan is publisher of Lucire.
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Selected team Instagram accounts Jack Yan | Sopheak Seng | Elyse Glickman | Stanley Moss | Paula Sweet | Joanne Gair | Lola Cristall | Jody Miller | Jamie Dorman | Summer Rayne Oakes | Doug Rimington | Tanya Sooksombatisatian