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Above: A panel discussion entitled Italian Brands and Retail Opportunities: Strategies for Success

For the sake of luxury

BEAUTY Lola Cristall indulges in luxury beauty products, including Éminence and Innersense’s organic entries, and attends a panel discussion on Italian brands
Italian Trade Commission event photographed by Larufoto/Luis Ruíz Photography




Éminence’s holiday gift sets are attractively presented

Éminence’s other organic products almost sound good enough to eat

Lola Cristall is Paris editor of Lucire.


Éminence Organic Skincare’s newest line follows the company’s philosophy of high-quality ingredients for lavish products. Launched in September, the line is a mélange of snow mushrooms, birch water and reishi mushrooms. Each ingredient has powerful and effective qualities that leave the skin glowingly radiant and silky soft. The natural mushrooms and birch water purify the skin while ensuring a hydrating glow for the ultimate nourishing appearance.

For the upcoming holiday season, Éminence has put together two gift sets: Arctic Berry Peptide Radiance Cream with bonus peel system, and Cleanse and Glow, each presented in chic packaging. The products’ ingredients sound delectable—and edible: the Éminence yam and pumpkin enzyme peel and their cranberry pomegranate sugar scrub remind users that if it’s good to consume internally, the effects are just as positive if applied externally. Overall, Éminence brings the spa effect to the comfort of one’s home to renew, refresh and restore.

Innersense Organic Beauty stays just as true to clean and organic products, focusing on beauty and wellness through nature. With a number of products from shampoos and conditioners to other hair treatments, their healthy extracts, oils and lavish ingredients (think alœ vera juice, for example) help restore the look and feel of a flowing mane with body and bounce that last.

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During New York Fashion Week, beauty trends are also revealed. Tractenberg & Co. hosted an intimate beauty gathering at the Studio where brands unveiled their must-haves. Ahava’s new Extreme Lotion Daily Firmness & Protection Broad Spectrum SPF30 is a hypoallergenic and paraben-free cream intended to preserve and shield the skin from unwanted pollutants and UV rays. Tocca’s hand washes, creams, lotions and fine fragrances are known for their magnificent aromatic bouquets. Other brands include Jergens, Burt’s Bees, the Pür × Barbie collaboration commemorating 60 years of the Mattel doll, including a fun and effective pink peel-off mask, Lavanila and many more.

The Italian Beauty Council collaborated with Beauty Made in Italy to host a discussion at the Italian Trade Commission in New York with the theme, Italian Brands and Retail Opportunities: Strategies for Success. Maurizio Forte, the Italian Trade Commissioner, welcomed guests and panellists, centring on the elegance, class and sophistication of Italian products. Moderated by Mickey Alam Khan, editor-in-chief of Luxury Daily, featured panellists included Marcia Gaynor, adviser to the beauty and personal care industries, Maggie Ciafardini, CEO of Maggie Ciafardini, Inc. and former CEO of YSL Beauté USA, Bettina O’Neill, president of Bettina O’Neill & Associates, and Larah Stromberg, senior beauty and wellness buyer at Anthropologie. Each professional brought to the table their insight, bringing to light how the industry is evolving. An exclusive exhibition, entitled Leonardo: Genius & Beauty, took place for a limited time within the Italian Trade Commission walls revealing distinct concepts and ideas in the field of beauty brought about by Leonardo da Vinci five centuries ago. Whether it’s a technique of making a lavender-scented perfume with distilled rosewater, or a method of dyeing hair to sheer blonde, Leonardo da Vinci had a headstart in the beauty industry. •






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From issue 40 of Lucire and the August 2019 issue of Lucire KSA