Thierry Mugler today announces a new website, Womanity.com, which aims to connect women in an interactive platform.
The idea behind Womanity.com is to spark creative exchange between women, says the company, ‘where members can share knowledge, trade experiences, express their creativity, and—above all—have fun.’ Members are invited to share video, photography, and writings with one another.
The site will also include special guest contributors from the literary, artistic, journalistic, cinematic and fashion industries. It is online today, with full functionality expected by June.
The site appears to have been developed with the cooperation of Microsoft, whose copyright notice features at the foot of the web page. At first glance, it has a fairly complex appearance.
In 2007, Thierry Mugler introduced the Blogalaxy, where fans could set up their own blogs to share experiences about the brand. It also created the Island of Dr Muglerstein on Second Life. It has been using ecommerce since September 2007.
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