To those following Lucire via RSS, our web cover story is an interview with Paloma Vivanco, who was “fired” from the UK version of The Apprentice by Lord Sugar last week. The fifth contestant this season to go, Paloma talks to us about how she got on the show, how the media portrayed her (as with Stacie Jones Upchurch, everything was edited to fit stereotypes that the producers wanted), and, most relevant to this title, her new knitwear label, Inacia, featuring 100 per cent alpaca wool.
If we ignore the New Zealand adaptation of the Mark Burnett-created reality show, Paloma is probably the first Kiwi on The Apprentice. Certainly the BBC believed she was, earlier this year. (As with so many things on telly, there’s a delay between production and broadcast.)
Ever since we lunched on the Wellington waterfront many years ago, I’ve always found Paloma a notch above her peers when it came to an intelligent conversation. Our interview does not change that impression, and I’m glad to note that she has had a decent think about how modern marketing has overused the ideas of ethical fashion and social responsibility. Action has to follow words, and Paloma tells us that her website will soon feature specific examples of what Inacia does to live its brand.—Jack Yan, Publisher
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