Gossip Girl is in the Zeitgeist as Jessica Szohr promotes SoBe

Albert Ferreira

Gossip Girl must be in the air: while it’s not as iconic as Blake Lively for Chanel Mademoiselle, Jessica Szohr is the subject of a promotion for Pepsico.
   Szohr is the face of SoBe Lifewater—and she has donned a sexy skinsuit to model the range.
   Pepsico says a spread featuring Szohr will appear in the 2011 Sports Illustrated Swimsuit Edition, hitting newsstands on February 15.
   The shoot has taken place in the Costa Rican tropical jungle and in San Jose, with backdrops by street artist Gualicho.
   The company says exclusive imagery and videos will appear at its Facebook page.