Glassons, the New Zealand retailer, will sell hand-knitted scarves created by the New Zealand public to raise funds for the rebuilding of Christchurch.
Knitters are invited to create scarves which the retailer will label and sell for NZ$25 each. Proceeds will go to the Christchurch mayoral fund.
Participating knitters will receive a certiﬁcate from Glassons.
Knitters can get involved by making red and black woollen scarves that are a minimum of 1·5 m long. They are invited to take a photograph of themselves and their scarves and upload to the Glassons Facebook page.
The scarves should then be handed in to Glassons, where knitters receive their certiﬁcate.
Supporters have included Petra Bagust, Stolen Girlfriends’ Club’s Marc, Dan and Luke, Jay Reeve, George FM’s Nick Dwyer, TVNZ’s Alison Pugh, TV3’s Sacha McNeil and Hilary Barry, fashion designers Juliette Hogan, Cybèle Wiren, and Chris and Helen Cherry, New Zealand’s Next Top Model‘s Colin Mathura-Jeffree and Danielle Hayes, Jared Turner from The Almighty Johnsons, Jaime Ridge, and more.