Lucire
The global fashion magazine July 24, 2024 
Out now: Lucire issue 49, with free shipping for UK and US



 

Lacoste Live takes campaign to Berlin


News

September 24, 2011/20.37


A Lucire special promotion
Lacoste Live
Lacoste Live

The Lacoste Live campaigns, which some readers will have seen on this site, has shifted to another cool location for autumn–winter 2011–12: Berlin.
   Lacoste Live—or L!ve, to use the brand’s own moniker—is the company’s youth-oriented line, and was characterized in its first season with photography by American photographer Mark Hunter, a.k.a. the Cobra Snake, and its Paris locations.
   Hunter has shot the second season, featuring young Berliners who venture to the Icon, a nightclub in the north of their city.
   Earlier this month, Lacoste released a video in which users can interact with the characters’ story. As Lacoste tells it: ‘you get to customize the player, into split or merged screens, and the soundtrack (by French DJs Club Cheval), as they meet up at Alexanderplatz station, hang out together and stroll through the city, and end the night partying in one of the city’s music scene reference.’
   The Lacoste Live website has also been refurbished for autumn, and fans can check in to its Facebook page at www.facebook.com/lacostelive.

Lacoste Live
Lacoste Live
Lacoste Live


You may also like
Categories
culture / fashion / Lucire / media / modelling / photography / tendances / trend / TV / Web 2·0
Filed by Lucire staff

3 thoughts on ‘Lacoste Live takes campaign to Berlin

  1. Pingback: Lucire
  2. Pingback: Jack Yan 甄爵恩

Leave a Reply

Your email address will not be published. Required fields are marked *