Model and agency director Jessica Minh Anh found a fabulous way of putting her company, and her city, on the map: by hosting what she called ‘the world’s highest fashion show’.
While it’s true that catwalk shows have taken place on aircraft, J Model Management’s show at the Skybridge at the Petronas Towers in Kuala Lumpur certainly sets a precedent among shows that have taken place on terra ﬁrma. At 175 m (574 ft) above street level, the event brought together collections from 10 countries, and Anh herself modelled in numerous outﬁts, including a cake dress—it was literally made out of cake and sugar by baker Allan Yap of Just Heavenly Bakery and designed by Diana Sheibani of Limkokwing—for the ﬁnalé.
Shiatzy Chen (Taiwan), Paul Costelloe (UK), Katelyn Aslett (Australia), Smriti Gupta (India), Maicco (Georgia), Chula (Spain), Susana Bettencourt (UK), Limkokwing (Malaysia), Addy van den Krommeker (the Netherlands) and Gideon Oberson (Israel) showed.
Sponsors for the show were L’Oréal Professionnel, Shu Uemura, Citroën, Orange Events, Corus Hotel Kuala Lumpur, Colourman, Celebrity Fitness, Umai-ya, Shogun Saisaki, Beaubelle, Shoeville, Fashion One TV, Marie Claire, Icon, Glam, NTV7 and 8TV.