Magnus Magnusson
Top Designs from the Anna Dello Russo at H&M collection. Above Anna Dello Russo and H&M’s Margareta van den Bosch.
In the spirit of having famous designers collaborate on mass-market fashion, H&M has said that it will now work with fashion director Anna Dello Russo on a new accessories’ collection.
The new collection will hit 140 H&M retail stores worldwide, and online, on October 4. It will feature jewellery, sunglasses, shoes, bags and even a trolley, says the company.
Milano-based Dello Russo is perhaps best known as former fashion editor of Vogue Italia, former editor-in-chief of L’Uomo Vogue, and fashion director-at-large for Vogue Japan.
‘I am excited by this collaboration: this is the first time H&M involves a fashion director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist, I know accessorization [sic] is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,’ says Dello Russo in a release.
‘It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration,’ says Margareta van den Bosch, creative adviser at H&M.
Magnus Magnusson
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