Hennes & Mauritz’s next collaboration is with designer Isabel Marant, who will create a range for the Swedish retailer débuting on November 14.
H&M says the collection will feature ‘a wardrobe of must-have pieces inspired by her signature style’ but did not go into detail on what items it would contain. It would mix Marant’s urban, boho and rock ’n’ roll influences.
Marant will also create, for the first time, a menswear collection.
In a release, Marant said, ‘I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.’
H&M’s creative adviser, Margareta van den Bosch, said, ‘We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.’
The collection will be sold in 250 stores worldwide and online.