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Sponsored video: Green Works mixes fashion with puppies


News

October 3, 2014/9.17


A Lucire special promotion

Everyone knows the power of … well, fashion. Ours is the sector that oozes glamour and attention while being very successful at hiding the late nights, hard work, and the admin of sitting round in an office for a good part of the day coordinating the fun things the public thinks we do.
   So of course many people pay attention when they see the fashion industry in all its myriad forms, from The September Issue to The Devil Wears Prada to Project Runway.
   And there’s only one thing that could beat us on getting attention: cute, little animals. Scroll through a Tumblr or Facebook feed, and it won’t take long before you’re distracted by puppies, kittens or rabbits.
   Clorox’s Green Works’ latest promotion cleverly, perhaps cheekily, brings the two together. What would happen if you brought a bunch of puppies, muddy them up, and let them loose on the catwalk?
   It’s a trifle too polished to have been a real show (if it was real, you’d see notepads, tablets, cellphones and cameras out) but the puppies are real enough and we don’t think the audience needed to fake their reactions when they emerged.
   But the point seems to work: if Green Works gets all the surfaces in the fashion show clean, then it’ll be great for everything in your home. And we should point out that the product was used to clean the puppies’ mess, not the puppies themselves (as it’s not tested on animals).
   Green Works uses plant- and mineral-based ingredients, that are biodegradable and naturally derived. The US EPA acknowledges the line in its Design for the Environment programme.
   The promotion is particularly well timed given the spring–summer 2015 circuit.
   Green Works is available throughout the US, with the largest selection at Target stores.


Post sponsored by Clorox


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Categories
fashion / living / New York / TV
Filed by Lucire staff

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