Georgia Alice has won the DHL Express Fashion Export Scholarship for 2014, taking home the NZ$10,000 prize in international freight, along with coaching in freight and logistics. Sly Guild and Lucy McIntosh were first and second runners-up, with prizes of NZ$1,500 and NZ$500 respectively.
Georgia Currie, the winning label’s designer, has been operating her label from Christchurch since 2012, after a stint in the development programme at David Jones and training at Christchurch Polytechnic. Georgia Alice is carried at 24 retailers worldwide, including ones in New York and Los Angeles, and has featured in Vogue Australia, Elle Australia, Russh and Oyster.
Currie said in a release, ‘I am beyond thrilled to have been awarded the DHL Express Fashion Export Scholarship. Georgia Alice currently has stockists throughout Australasia and North America, and over the next 12 months with the amazing additional support from DHL, Georgia Alice will be able to confidently continue to export and maintain growth internationally. I am overwhelmed that my brand has been selected and so excited for the future. A huge thank-you to the judges who saw the potential in my brand, and of course to every girl out there wearing Georgia Alice.’
Dan Gosling of Stolen Girlfriends’ Club, one of the judges and the inaugural winner of the DHL scholarship in 2008, said, ‘The momentum Georgia’s receiving reminds me of what it was like at the beginning with Stolen Girlfriends’ Club. She’s definitely at the tipping-point in terms of her brand. But at the heart of it her collections are strong—you can tell if a garment is a Georgia Alice piece. I could see her being the next Karen Walker.’