Paris-based Fragrance Du Bois, a sponsor of the Arab Woman Awards 2014 in the UAE, presented its Oud-based fragrances to some of the women at the ceremony, it announced this week. Recipients were Dr Shaikha Al Maskari, a businesswoman who has demonstrated that a compassionate leadership style can work in engendering loyalty and commitment; and Khadijah Mohammed, the first female weightlifter to represent the Arabian Gulf region at the Olympic Games, and the first female Emirati athlete to qualify outright. At a previous ceremony in Kuwait, the company had presented an award to Farah K. Behbehani, a graphic designer.
The Oud used in Fragrance Du Bois’s range is sourced from Asia Plantation Capital. The company says it meets international sustainable standards.
Explaining the fit between the brand and the awards, Emma Henry, the director of Fragrance Du Bois in the Middle East, said, ‘Fragrance Du Bois is proud to be associated with women who inspire the world to achieve higher standards. We are the brand for individuals who have aspirations for a better society, and we want to continue to encourage the progress that is being made. Dr Al Maskari, Ms Mohammed and Ms Behbehani all stand out as individuals and have the leadership qualities that have improved our world. Whether by making contributions to charity, changing mindsets or opening doors, these are the people who make positive changes in the communities we live in, and they are the people who Fragrance Du Bois will always be eager to partner, in 2015 and beyond.’