Depending on how you see it, an Oscar event staged in a small courtyard and an adjoining room can either read as “exclusive”, “intimate” or “scaled down”. While the roving day spa-and-boutique complexes staged on sprawling estates of 2005 have found their place in Hollywood lore, in 2015, they are pretty much replaced with self-contained pocket-sized lounges whose live vendors support the theme of an event’s charity of choice. And sometimes, less really can be more.
This go round, Rita Branch and Amy Boatwright’s Secret Room Beauty Bar & Luxury Lounge trumpeted the organization Fashionomics Live!, which offers high school students an engaging career exploring process behind the scenes at businesses and events. The group’s Tour Stop and Pop-Up internship programme helps students embrace the process of exploring multiple professions and careers in fashion and other industries with the intention of helping them become better prepared for their college years.
Tony & Guy took over one corner of the W Hotel Westwood’s courtyard (where Red Carpet Events staged their pre-Grammy celebration), treating VIPs to with spa, beauty, massage and hair services, while those waiting could sip on new branded coffees from Guy Fieri and the Cake Boss and snack on decadent ice-cream-flavoured yoghurt from German company Müller or sip BrainToniq energy drinks. Ancestry.com was also on hand to provide a perspective on the unique things that made the guests (literally) what they are today.
After those nifty touch-ups press and celebrities could stock up on fat blockers by Calorease, vitamin gummies from Fiber Choice for immunity and metabolism boosts, heartburn relief from Gutsy Chewy, brow boosters from Revitalash, and fantastic wine from Argentine and Chilean producers. Silver Jewelry by Night Fox by Kate Finley was the fashion highlight of the event, with its rough hewn elegance offset by semiprecious and precious stones. Kate’s pieces are hand-crafted from recycled sterling silver and gold using techniques such as Torch fusion (connecting metal without solder) reticulation (surface of the metal is heated to melting point and then quickly cooled) and lost wax casting.
Bags reserved exclusively for celebrity guests included vouchers for vacations at some of the world’s great resorts (including Anantara, Waiakea, Old Bahama Bay, West Glow Resort & Spa and the Aria Hotel in Budapest) as well as fashion and accessories from LeTarte, Elizabeth Jane, Huit, Paula Callejas and Uzurii Swarovski-encrusted flip-flops.—Elyse Glickman, US West Coast Editor