Lucire


  latest news   fashion   beauty   living   volante   print   tv
  home   community   advertise   contact

«
»


Maison Mumm and David Guetta collaborate in advance of Melbourne Cup and Kentucky Derby


NEWS
Filed by Lucire staff/September 5, 2015/1.12



Stephane Cardinale

Maison Mumm and David Guetta have announced their second collaboration, with the musician reimagining the classic Mumm bottle, and in November, launching a music video. Mumm says there will be a ‘digital activation’ for one of its marketing campaigns, to be released through its social networks at the beginning of October.
   Guetta’s redesigned Mumm Cordon Rouge bottle, launched at the reopening of Parisian nightclub Queen, is in platinum, intending to create a mirror effect under club lighting. The limited-edition bottle will be available in 750 ml and magnum sizes in France, Australia, UK, Italy, Spain and other markets.
   Martell Mumm Perrier-Jouët chairman and CEO César Giron hosted the event on Thursday.
   The original collaboration saw Mumm and Guetta work on the music video for his number-one track, ‘Dangerous’. The next one sees the two collaborate before two major horse-racing events where Maison Mumm is an official partner: the Melbourne Cup and the Kentucky Derby.
   The new promotion is centred around the idea of an avant-garde ‘urban horse race’, with the music video, launching November 1, supporting this concept.
   To kick off Mumm’s participation in the Melbourne Cup, Guetta is performing at the Hisense Arena on November 2, the night before the famous horse race.




Stephane Cardinale

Also in Lucire’s news section


 

Get more from Lucire

Our latest issue

Lucire 43
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram