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Sponsored video: in the spirit of Jurassic World, Energy Online launches its latest spot


NEWS
July 4, 2016/10.31



Energy Online has launched a sequel to its viral video from 2015, which showed door-to-door power company salespeople get scared off by an angry door-knocker.
   The message from the Genesis Energy brand is that door-knocking is so 20th-century, and it’s far easier and less threatening if you went to a website to make up your own mind.
   Even though the ad proved a hit, Energy Online has decided to do a follow-up for 2016, with the action dialled up considerably in a post-Jurassic World era.
   The salespeople are more international this time and have a range of accents, although the surprise guest who greets them only has one: scary.
   A house with a sign, ‘Doorknockers Beware’ and an illustration of a dinosaur tells the sellers just what to expect. The connection between a prehistoric creature and door-knocking being old-fashioned might not be that subtle, but it makes for a very humorous spot.
   The real kicker is that the dinosaur is called ‘Mr T’, though it’s not as big as a tyrannosaurus rex.
   And while filmed in a “hidden camera” style, don’t fear: the salespeople are actors and, like the 2015 spot, there’s some clever computer-generated imagery involved.
   Energy Online says that, on average, people spend nine minutes a year interacting with their power company, so they wanted something fun to cut through all the messages and media people get these days.
   As a challenger brand, they wanted things to be more fun and light-hearted, and hired Contagion, the agency, to create the various spots for them.
   You can sign up to Energy Online with the button in the video below.


Post sponsored by Energy Online but all thoughts and statements are our own


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New Zealand / TV
Filed by Lucire staff

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