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Grammy Award-winning singer–songwriter Ciara is the new global brand ambassador for Revlon.
Revlon president and CEO Fabian Garcia said that Ciara was chosen for her confidence and beauty. She also happens to fit the target market and the company’s ‘Love is on’ positioning: ‘Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.’
Ciara noted that her name even comes from a Revlon fragrance. A lifelong fan of the brand, she recalled in a release, ‘It was a gift given to my mother from my father, and she fell in love with the scent and the name.’
Although not mentioned by Revlon, Ciara has a following of nearly 14 million on Facebook, and over 7 million on Twitter, helping with the company’s reach.
Ciara’s first outing will be promoting Revlon’s 2017 ColorStay Eye and Kiss Balm lines, commencing October 22. She will appear in digital campaigns and at point-of-sale.
Cindy Ord/Getty Images
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