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Lancôme and Muséum national d’histoire naturelle to preserve endangered plant species


NEWS Lancôme’s sustainability programme, Caring Together for a Happier Tomorrow, announces its first collaboration, preserving endangered plant species in experimental gardens
Filed by Lucire staff/April 22, 2021/12.29



F.-G. Grandin/MNHN; top photo by Agnès Iatzoura/MNHN

Lancôme has partnered with the Muséum national d’histoire naturelle (National Museum of Natural History) with the aim of preserving endangered plant species, in a new conservation project.
   In a statement, its global brand president Françoise Lehmann said, ‘We are proud to participate in the conservation of endangered plant species like the Rose of France (Rosa gallica), as part of a global partnership with the National Museum of Natural History, whose international influence is recognized. The museum is a leading organization when it comes to research and expertise in the field of biodiversity protection and we are proud to take part in this important mission which meets France’s commitments for the Convention on Biological Diversity.
   ‘Protecting biodiversity is major component of Lancôme’s sustainability programme [dubbed Caring Together for a Happier Tomorrow]. The brand is already spearheading this mission in Grasse and Valensole, in the south of France, where we are growing roses and other plant species in an organic and sustainable way across 25 acres of land.’
   The project is being implemented by the museum’s Conservatoire botanique national du Bassin parisien (the CBNBP, or the National Botanical Conservatory of the Paris Basin), which sees the reintroduction of endangered plant species. Seeds had been collected and banked earlier in the CBNBP’s regions and will be planted in experimental gardens.
   Among those species is Rosa gallica, which ties in with Lancôme’s own symbol, as well as Arnica montana, campanula cervicaria, inula hirta, ranunculus hederaceus and viscaria vulgaris.

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