Lucire
The global fashion magazine October 4, 2022 



 

Haus Labs by Lady Gaga releases foundation with 51 shades, and new powder and brush


NEWS Headlining the new releases is a vegan, natural foundation available in 51 shades, sampled across 400 shade models
September 8, 2022/22.48



Inez & Vinoodh


Domen & Van de Velde
Top: Lady Gaga wearing Triclone Skin Tech Foundation in shade 220 as base, and 175, 000, and 015 shades for accents, contour, and highlight. Make-up by Sarah Tanno and hair by Frederic Aspiras. Centre row: Haus Labs Founder Lady Gaga with some shade models, all wearing Triclone Skin Tech Foundation, available in 51 shades. Above: Lady Gaga wearing Triclone Skin Tech Foundation in shade 220.
 
Haus Labs by Lady Gaga has you covered with its new foundation, available in 51 shades, a talc-free loose setting powder in five shades, and a new foundation brush. All products are clean, vegan, and cruelty-free.

The first, the Triclone Skin Tech Foundation, is made in Korea, and is weightless, buildable medium coverage, and long-wearing, with patent-pending fermented arnica. The company worked with industry experts and 400 shade models. There is a logical numbering system, which is based on the pigment load by shade (the higher the number, the greater the load and the deeper the shade). It retails for US$45.

Lady Gaga said, ‘Haus Labs is trying to revolutionize the way you think about clean, supercharged artistry in an everyday foundation and powder. I am so excited about the Triclone Skin Tech Foundation that is in 51 shades across six colour families based on skin’s depth and undertones. It feels like skin care but performs like make-up. Wait till you try it! It’s a dream product.’

The Bio-Blurring Loose Setting Powder (US$38) is a skin care-infused loose powder that blurs imperfections and smoothes skin. It is talc-free, and uses fermented arnica to reduce redness and irritation. Plant squalene nourishes and softens skin, and tourmaline leaves it energized.

The new foundation brush is priced at US$39.

The items are available via Sephora (480 stores in the US and Canada, and online), and Haus Labs’ own website at hauslabs.com (with global shipping). A dollar from each purchase goes to Lady Gaga’s Born This Way Foundation.
 


>Domen & Van de Velde

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Filed by Lucire staff