Campari has returned to the Festival de Cannes, and held a Discover Red event attended by Alessandra Ambrósio, Charles Melton, Luke Evans, and Cole Walliser.
Two-Michelin-star chef Christian Sinicropi curated the four courses, while Tommaso Cecca, head bartender of Camparino in Galleria Vittorio Emanuele II in Milano, paired them with Campari cocktails, held at the Hôtel Martinez Cannes by Hyatt. The cocktails included the Negroni, Campari spritz, the Negroni Sbagliato, and the Red Carpet—Cannes Edition inspired by the Riviera.
‘As this is the second time we have been an official partner of Festival de Cannes, the aim of Discover Red was to curate a night that brought together the icons of Campari and cinema, each of which inspire the unforgettable,’ said Julka Villa, Campari Group’s head of global marketing. ‘As one of the most celebrated global film festivals, our event took inspiration from the aspirational allure of Festival de Cannes, pushing it to the next level delivering the elevated experience that people expect from both Campari and the Festival. To do this, each moment of Discover Red captured the unique relationship between Campari, cinema and the Festival, immersing guests in this world through all senses and the night was yet another great example of Campari going beyond the expected.’