Protest Sportswear turned 30 in style with a 700-strong party at Studio 21 in Amsterdam.
Its Grandeur Dinner Show on May 24 commemorated the anniversary and the evolution of the brand, beginning with its origins with designs for board sports. It has since grown to encompass street, beach, surf, outdoors and cycling, and has retained its HQ in the Netherlands with a solar-driven facility.
Owner Caroline Dekker said, ‘It’s great to look back over the last 30 years and see how far we’ve come. Our vision has always been to inspire people to push their limits and passion for sport and adventure. We would like to thank our customers, suppliers and team members for their trust and loyalty. We look forward to the future of Protest Sportswear with great enthusiasm, where we remain committed to designing innovative and sustainable collections that suits the active lifestyle of our customers.’
The party brought together distributors, customers, retailers, suppliers and colleagues, with DJs Kriss Kross Amsterdam closing the evening. It also launched the My Protest Heritage campaign to celebrate its three decades.
Protest says it will focus more on innovation and sustainability.
At the dinner, managing director Wesley van Wĳnbergen presented cheques to two charities, namely the Surf Project, which gives children with mental health issues the opportunity to surf, and Snowboarders of Solidarity, which helps snowboarders from war zones.