PETA France’s latest protest has reached a far higher profile, targeting the summer Olympics in Paris and its sponsor, LVMH, during a celebrity event hosted by Vogue.
Large-scale projections organized by the group took place at the Place Vendôme, the Tour Eiffel and the Louis Vuitton hotel on the Champs-Élysées, with messages such as ‘Louis Vuitton: drop exotic skins’ and ‘The Olympics: sponsored by cruelty to animals’.
The projections also contained footage of crocodiles being slaughtered.
Pharrell Williams, Louis Vuitton’s men’s creative director, was among the celebrities at the Vogue World event.
A PETA Asia investigation showed that crocodiles were subjected to extreme torture during their slaughter at a slaughterhouse linked to Louis Vuitton. At one supplier, 5,000 crocodiles were kept in small concrete enclosures, some narrower than the length of their bodies. Snakes at LVMH-linked abattoirs were subjected to extreme cruelty as well, while ostriches were slaughtered in front of their flockmates.
PETA France says that animal torture is incompatible with the Olympics’ values of friendship, respect and excellence.
‘If extreme cruelty to animals were an Olympic sport, Paris 2024’s premium partner LVMH—the parent company of Louis Vuitton, Dior, and Fendi—might just take home a gold medal for selling the skins of violently slaughtered crocodiles, snakes, ostriches, and other wild animals,’ says PETA campaigns’ adviser Mimi Bekhechi. ‘The world is watching, and consumers need to know that the Olympics are being sponsored with blood money. Every time you buy anything made of someone’s skin, you fund immense animal suffering.’
You may also like
