Kendall Jenner is the face of the new Tory Burch fragrance, Sublime, in a campaign shot by Mert and Marcus (Mert Alas and Marcus Piggott), with a concept by Be Good Studios. The fragrance has been created in partnership with Shiseido Americas Corp.
The campaign includes a video with music by Bakar, covering Edwyn Collins’s ‘A Girl Like You’. In the video, Jenner holds a sculpture of the Sublime bottle, designed by Malin Ericson.
The fragrance has scents of leather, rose, osmanthus, vetiver, and mandarin, grounded by hints of ivy, patchouli, and magnolia.
Burch collaborated with Givaudan master perfumer Rodrigo Flores-Roux, perfumer Christine Hassan, and Shisedo.
The bottle design is an abstract take on Burch’s double T.
‘Sublime is beautiful, it’s sexy, it’s confident. I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic,’ said Jenner in a release.
Burch added, ‘Kendall has a quiet power. She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me.
‘Sublime is the ultimate way you want to feel: confident, sensual, strong. It is a word and an emotion that has no ending … It makes you feel like anything is possible.’
Sublime by Tory Burch is available at Ulta in the US, in Tory Burch boutiques, and at toryburch.com. Global retailers follow during autumn 2024. Recommended prices are US$155 for 90 ml, US$125 for 50 ml, US$85 for 30 ml, and US$35 for the 10 ml travel spray.
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