Forever New
Actress Triptii Dimri is the new ambassador for Melbourne-based Forever New, representing the brand in India, Australia, Canada, South Africa, and Europe.
The actress was chosen for her fashion sense and connection to a younger demographic.
Dimri said in a release, ‘I’ve always admired Forever New for its impeccable blend of elegance and modern fashion—it truly reflects my personal style. Becoming the global brand ambassador for a brand I genuinely love is an incredible honour. I’m thrilled to be part of this journey and can’t wait to introduce this stunning collection to fashion enthusiasts around the world.’
Dipendra Goenka, founder and CEO of Forever New, added, ‘We are thrilled to have Tripti Dimri join us as our global brand ambassador. Her grace, approachability, positivity, and confidence are just a few of the many qualities we admire about her as they align well with our brand personality and values. This collaboration reinforces our commitment to delivering sophisticated glamour and exceptional quality. The autumn–winter collection finds its ultimate expression through Triptii, as she embodies the essence of each piece with modern sophistication in its most exquisite and captivating form. Her natural elegance and confidence elevate the collection, making it truly unforgettable.’
Forever New’s autumn–winter 2024–5 collection features oversized floral prints, sheer chiffons, plush velvets, and bold cut-outs.
The collection is available in Forever New stores, selected department stores, forevernew.co.in, and leading online stores.
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