Innovative Eyewear, the developer of ChatGPT-enabled eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has launched a generative “AI” fashion show for eyewear.
“AI” people model real eyewear from Lucyd and Innovative’s licensed brands. The runway sequence has also been “AI”-generated.
Lucyd CEO and co-founder Harrison Gross said that a video with real models and practical effects would have cost over 20 times more.
‘With this technology, we can break free from content creation constraints and create vibrant, interactive experiences with impressive detail, that captivate audiences while slashing production costs and timelines,’ said Gross. ‘This piece follows our long-standing mission to incorporate powerful emerging technologies into our smart eyewear offering, wherever it can support a more engaging user experience.’
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