Juergen Teller
In its latest campaign, Loli-Bahia models Chanel’s winter sporting line, the Coco Neige 2024–5 collection, photographed by Juergen Teller at Gabrielle Chanel’s apartment at 31, rue Cambon, and her art-déco mirrored staircase.
There is a 1970s inspiration, mixed with the icons of the Chanel brand, namely its double-C symbol. Complex textures on technical fabrics, braid embellishments, quilted jackets, gloves and sneakers, a black corduroy jumpsuit, an ensemble with a print combining camellias and the double-C, and retro glacier sunglasses are among the features of the collection.
There are even white and black skis and poles with the double-C.
The house refers to Loli-Bahia’s nonchalance juxtaposed with the hallowed nature of the apartment, reflecting the duality of the collection.
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