Classy, elegant modest fashion with an emphasis on femininity, colour and print, WhiteHello is one of our must-haves for winter 2024–5.
Late last year, the Dubai brand teamed up with Damas Group, the Middle East’s biggest jeweller, and integrated four Damas designs into WhiteHello prints for winter: Firework, Lace, Alif, and Stella d’Oro. Seventy pieces have been created from these prints, and, like all WhiteHello designs, they are sustainably made in Dubai. The prints and patterns are exclusive to WhiteHello. Keeping things exceptional, the brand specializes in capsule collections and limited editions.
Founded by Coralie François in 2022, WhiteHello’s inspiration comes from her seven years’ experience in fashion retail and feedback from thousands of customers. Damas, meanwhile, dates from 1907, with a long, respected heritage.
The winter collection was first shown at the Bayat Damas store in Dubai and is now available from whitehello.com.
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