In 2019, Woxer broke out into the luxury undergarment space style by redefining gender-inclusive boxers, offering dynamic, colourful prints, and inclusive sizing for every body. Founder Alexandra Fuente bootstrapped the company in response to her frustrations with the limited and limiting options on the market (most of which were either designed by men or too sexy for everyday life. Although she wore men’s boxer briefs for a while, she was determined to find something offering comfort, support, breathability, and fabrics that were delicious to the touch and fun for the eyes.
At the end of 2024, Fuente pushed Woxer’s winning potential further with the launch of Luxe. This elevated line transforms two of Woxer’s best selling underwear styles, the longer-length Baller and shortie Bold (both US$28), into indulgent everyday basics while introducing the brand’s first adjustable strap bralette. The Luxe Bralette is designed with adjustable straps and supportive lining for all-day comfort. Luxe takes Woxer’s signature blend of comfort and style to the next level.
The collection of soft, breathable, and comfortable underwear is made with Modal, a lightweight, breathable, and sustainable lightweight fabric and offered in functionally fashionable minimalist shades (Chai, Mocha, Espresso, and Black). The flat seam-sewn pieces in the collection deliver a feels-seamless fit that moves with the wearer. Effortless elegance from top to bottom has never been easier.