The sustainable clothing brand Kolab Collection is primed to launch its second-hand retail platform Loop. Loop is Kolab’s circular fashion platform, enabling customers to extend the life cycle of their Kolab garments by passing it on to new wearers.
‘Loop allows us to extend the life cycle of our garments by offering our customers a centralized platform to sell items they no longer need, ensuring these garments find new owners instead of ending up in a landfill,’ explains Paul Ng, Kolab Collection’s founder. Likewise, for sustainable fashion consumers who want to stay true to their values, the Loop platform provides them a simplified way to acquire authentic pre-loved Kolab clothing.’
Kolab Collection, launched in 2022, is one of the first clothing companies to use NFC tagging technology on a wide scale and day-to-day basis to aid authentication, inventory management, resale management, and traceability. The Loop platform is the next node in this ecosystem, where users can pass on their Kolab items to users looking for pre-loved clothing.
Ng predicts environmentally conscious shoppers will be a driving force for the new platform, especially as it is estimated that the United States’ demand for second-hand apparel will grow at a rate of 2·6 through 2034. Shoppers can purchase confidently, as every pre-loved Kolab outerwear piece is equipped with an NFC tag, simplifying the authentication process between buyers and sellers, and ensuring a smooth transition of garments to their new owners.
Existing Kolab account holders can log in to Loop and sell previously purchased clothing items. Sellers have the autonomy to set prices, upload photos, and choose shipping options for their items. Prospective buyers can effortlessly browse the range of pre-loved Kolab clothing and make purchases using their preferred payment method. Upon confirming the transaction, the seller will directly ship the clothing to the buyer, who can then add a sustainable clothing item to their wardrobe. With Kolab outerwear being NFC-tagged, buyers are assured of the authenticity of their items and can trace the provenance of their clothing.
The latest offerings from Kolab Collection can be found on www.kolabcollection.com, with free shipping in the contiguous United States and Canada. Kolab is proud to partner with Greenspark, an innovative impact-as-a-service platform, to ensure that every order contributes to a positive environmental impact with efforts that include carbon offsetting, ocean plastic recovery, and reforestation. The line, including unisex hoodies, chore jackets, and track jackets, centres its brand philosophy on creating high-quality, thoughtfully designed garments that empower customers to explore both city life and the great outdoors.
For the latest styles and trends, check Kolab out on its social media sites, Instagram and Facebook.