Actress and singer Eiza González is David Yurman’s latest global ambassador, joining Iris Law in the jewellery brand’s spring 2025 Sculpted Cable campaign.
As with the men’s campaign announced earlier in the week, photographer Tyrone Lebon was behind the lens for the stills, and Frank Lebon for the film. Elizabeth Saltzman styled the campaign. The location is the Solomon R. Guggenheim Museum, chosen because its curves echo those in David Yurman’s Cable helix design.
‘The greatest creatives in the world have sculpted their own paths,’ said González. ‘When I left my home town to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future. I really admire that in other people as well, especially David, Sybil, and Evan Yurman who broke boundaries within the design industry and are pioneers in their field.’
González is set to star in Guy Ritchie’s Fountain of Youth and Flying Lotus’s Ash.
Sculpted Cable has been reimagined from the original Cable design by David Yurman, in turn inspired by a cuff he designed for his wife, Sybil.
‘As we continue to innovate and evolve the hero cable design that has defined our brand for 50 years, we strive to draw further inspiration from the arts,’ said David Yurman president Evan Yurman, the son of the founders. ‘As a brand founded by two artists, we are always rooted in the design and craftsmanship of what makes our styles unique. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was such a special experience and perfectly represents the intention that this collection embodies.’
The campaign is released today (February 14) on davidyurman.com and across its social channels.
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