Guess’s spring 2025 collection has now been revealed, with its main line, Timeless Denim, and accessories, with images for the main campaign principally shot by Josh Ryan, with hair by Cole Scott, make-up by Erika Reno, and styling by Lisa Harlock. Ryan shot models Julia Shea Hamilton, Ella Grace Cervetto and Khady Gueye in Malibu.
Gueye and Sophia Lüders appear together for the handbag campaign, with Iryna Sokolovskaya behind the camera.
The new collection is divided into three categories for women: Dreamy, for the girl who is confident and with ease, featuring wide-leg pants, fitted denim dresses, skirt, blouses and jackets, with gentle, natural tones. Body and Soul comprises flared jeans, sleeveless trenches, waistcoast, asymmetrical tops, off-the-shoulder dresses, gowns and skirts. The Escape is carefree with sheer details and lace, including dresses, skirts, geometric tops and jackets, and white denim.
Men’s themes are the Coastal Break (nautical-inspired knits, chinos and swim trunks), the Earth Connection (sophisticated with ecru denim, shirts and knitwear) and the Tropical Craft (boho and tropical motifs, patchwork accents and foulard prints).
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