Harley Weir
Fila has announced a spring–summer 2025 collection in collaboration with Hailey Bieber, their global brand ambassador. Of the 13 items in the collection, nine will be sold in mainland China.
Fila × Hailey blends sporting heritage and modernity, encapsulating Bieber’s casual style. The collection is versatile, functional and comfortable, providing looks that can be switched around the clock. Black and white are mixed with Fila green and popcorn yellow, while looks include T-shirts, vests, sweatpants, pleated skirts, windbreakers and loose-knit sweaters. The designs pay tribute to Fila’s tennis tradition, while appealing to the fashionable athleisure crowd.
Bieber says she designed them with the intent of wearing them herself.
The campaign was shot by Harley Weir. The range will be launched for Chinese retail sale on March 6.
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