Kevin Mazur
The Fragrance Foundation celebrated Fragrance Day on March 21, and launched Fragrance Week on Madison Avenue from March 18 to 23.
It also débuted its Fragrance Gallery and Pop-up Shop at 924 Madison Avenue, New York City, with a grand opening led by Foundation president Linda G. Levy, Vera Wang, Anna Sui, and Francisco Cost, and Madison Avenue Business Improvement District president Matthew Bauer on March 21.
The 1,500 ft² venue had 1,000 visitors over a three-day period from March 21 to 23. It featured the season’s latest scents, perfumer visits and fragrance-themed talks.
Fragrance and fashion boutiques along Madison Avenue located between East 57th to East 86th Streets offered exclusive events and experiences for Fragrance Week.
Participating retailers included Bath & Body Works, Bloomingdale’s, Bluemercury, J. C. Penney, Macy’s, Nordstrom, Saks Fifth Avenue, Sephora, Thirteen Lune, Ulta, and Victoria’s Secret.
Kevin Mazur
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