Kenneth Willardt
Campari is partnering with Danish actor Mads Mikkelsen for the fourth time at the Festival de Cannes, from May 13 to 24.
The spirit brand is hosting a number of events at the festival, including Discover Red at Hyde Beach by Campari, welcoming celebrities and guests on May 17.
The Campari Lounge will again be open serving cocktails, including the Negroni, with hosting partners Breaking through the Lens and The Hollywood Reporter. Breaking through the Lens is a non-profit empowering women and other marginalized filmmakers by facilitating access to funding. The Hollywood Reporter will run its live-recorded Awards Chatter podcast, and host Sissy Spacek, star of Die, My Love. It will also partner with A24 and Meta at its annual Cannes issue with a cocktail reception honouring cover star Spike Lee and the stars of his new film, Highest 2 Lowest at Hyde Beach by Campari.
After-parties will be held for Amrum (starring Diane Kruger and Matthias Schweighöfer), Testa o croce (starring Nadia Tereszkiewicz and Alessandro Borghi), and Fuori (starring Valeria Golino and Matilda de Angelis).
Campari’s cocktail service will be delivered by Camparino in Galleria. Campari global head Tommaso Cecca will introduce a new limited-edition cocktail, Red Carpet—Cannes Edition, a twist on the Negroni.
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