© Chanel
Chanel has consistently, more than any other brand, kept strong relationships with film and media, especially when it comes to the Festival de Cannes. Other brands come and go, but the long-lived French house has championed cinema, and is not afraid to talk about it.
The house notes that Gabrielle Chanel herself travelled to Hollywood in 1931 to dress Gloria Swanson and others, at the request of producer Samuel Goldwyn.
Today it creates costumes for films by Olivier Assayas, Leos Carax, Greta Gerwig, Christophe Honoré, Richard Linklater and Sofia Coppola, and supports festivals such as the Lumière Festival, the Villa Medici Film Festival, the Busan International Film Festival, and the Biarritz International Film Festival—Nouvelles Vagues. It has partnered with AMPAS to promote female filmmakers and with the BFI for the Filmmaker Awards, and it is a major patron of the Cinémathèque française.
At the 78th Festival de Cannes, it has so far dressed filmmaker Constance Tsang (曾佩裕) and Alba Rohrwacher at the opening ceremony, and Rohrwacher and Halle Berry at the jury photo call.
They observed the organizers’ dress code this year. Nudity is prohibited and on festival grounds, one must wear opaque clothing, or at least something not too sheer, for reasons of ‘decency’—wanting to avoid Bella Hadid’s see-through Saint Laurent gown on the red carpet last year, for instance.
The Festival says that the dress code has always been present but they felt they needed to issue a reminder.
One new rule is that dresses that are too voluminous will not be allowed, both on the grounds of safety (blocking aisles) and seating.
For the opening ceremony, Mylène Farmer performed a new song, broadcast live on France 2. Quentin Tarantino declared the ceremony, MCed by Laurent Lafitte, open, then dropped the mic.
In the meantime, France 24 and Monte Carlo Doualiya are at Cannes providing regular coverage in multiple languages, for programmes Tous les cinémas du monde (RFI, in French), À l’affiche! (France 24, French), Arts 24 (France 24, English), Carrusel de las Artes (RFI and France 24, Spanish), Thaqafa (France 24, Arabic), and Marasi (Monte Carlo Doualiya).
RFI has set up its studio at Les cinémas du monde, a pavilion in the Village International, while France Médias Monde supports the Cinema Prize in Cannes.
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