Matthew Brookes
The Estée Lauder Companies and MAC Cosmetics have announced that Nicola Formichetti has been appointed MAC’s global creative director, effective May 19. He reports to Aïda Moudachirou-Rébois, MAC senior vice-president and global general manager.
He is a frequent collaborator of Lady Gaga, and has worked as artistic director of both Diesel and Mugler and fashion director of Uniqlo. He had styled Lady Gaga for her MAC Viva Glam campaign.
Formichetti is to bring ‘visionary artistry, genre-defying creativity and consumer-first mindset’, says the company.
He will shape MAC’s brand, namely its creative vision, strategy, conceptualization and execution. His work will affect campaigns, social media platforms, product, packaging, and retail experiences.
‘MAC is an iconic brand that has always championed the people and communities that move culture forward,’ said Formichetti. ‘Having previously collaborated with the brand on my Nicopanda collection and the MAC Viva Glam campaign, I’m thrilled to return and bring my vision to this next chapter. The world is craving creativity, beauty, and connection and I can’t wait to help bring that to life in a magical way.’
‘Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of MAC and our global community,’ said Moudachirou-Rébois. ‘Like our consumers, Nicola is passionate, expressive and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity and authenticity. He is the perfect creative director to drive the brand into its next exciting chapter.’
‘Nicola’s appointment is a bold step forward for MAC and for the Estée Lauder Companies,’ said Jane Hertzmark Hudis, executive vice-president and chief brand officer of the Estée Lauder Companies.
‘This appointment represents yet another definitive step forward for the Estée Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world,’ added Stéphane de la Faverie, president and CEO, the Estée Lauder Companies. ‘A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. MAC’s tremendous brand equity is most powerful when it evolves with the times and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression, and loyalty.’
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