Lucire
The global fashion magazine June 24, 2025 
Out now: Lucire issue 51, with free postage for UK
Toscana, Italy, field. Image by Wirestock on Freepik.



 

Finding summer adventure in hidden Europe


News
There are new ways to experience three distinct destinations this summer
June 4, 2025/17.02


While it is common sense for people who don’t like crowds to avoid Europe in the summer, some travel companies know the continent well enough to give their clientèle the best of Europe tucked away from tourist traps and beyond the maddening crowds.

The travel industry-acclaimed the Genuine Experience curates bespoke, sustainable journeys across Italy that encompass access to world-renowned Slow Food producers, winemakers, and chefs. This company is a unique hybrid: an experienced curator managing a network of Italy’s most remarkable food professionals across the entire country. This approach allows travellers to move seamlessly across regions, crafting itineraries that showcase the full spectrum of Italian culinary heritage.
 
Food
Alex Teixera/Unsplash
 

The newest Iconic Italy tour covers the often-overlooked but gorgeous Emilia region, noted for its rolling hills, charming villages, bustling towns, and cities. Travellers will visit two Michelin-starred restaurants, go truffle hunting, dine with a local winemaker, taste the region’s many gourmet treasures—from parmesan cheese to balsamic vinegar to authentic pasta bolognese—and more! For more information or booking, visit the Genuine Experience here.
 
Vik village with church
Tawatchai07/Freepik
 

Friend in Iceland offers active outdoor travellers a bracing tour of Landmannalaugar, a stunning region shaped by a fascinating blend of geological elements, from expansive lava fields to multi-coloured rhyolite mountains. Adventurers see volcanoes, waterfalls, glacial rivers, natural hot springs, and Game of Thrones filming locations. Just add the midnight sun. Bring hiking shoes, bathing suits, and adrenaline. Contact Friend in Iceland here.
 
Bridge
Martina Jorden/Unsplash
 

History buffs and families will revel in a trip through time with In & Beyond Bath’s Hidden Cotswolds: Dark Age England. This journey takes travellers to this idyllic corner of England to uncover the story of the country’s birth. Visitors see castles, abbeys, churches, ancient hotels, and other architectural gems, learn about English history, and the country lifestyle. Contact In & Beyond Bath here.
 
Top image by Wirestock on Freepik.


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Categories
culture / history / Lucire / society / travel / Volante
Filed by Lucire staff

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