Mert Atlas & Marcus Piggott for Ralph Lauren Fragrances
Eight-time Grammy Award winner Usher is the new face of Ralph Lauren’s Ralph Club New York eau de parfum. The appointment marks Ralph Lauren Fragrances’ first partnership with a major award-winning music star.
The company says Usher’s appeal is in his ‘sophistication, electric aura, and sensual magnetism,’ noting a career that has sold over 80 million records, and his New Look Foundation that has changed the lives of over 60,000 teenagers in the last quarter-century.
Usher said, ‘I have the greatest respect and admiration for what Mr Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances. This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energized—this partnership feels like coming home.’
The Whoo, from LG H&H in South Korea, the originators of the country’s first skin cream, is launching in the US with its Imperial Youth collection, with three offerings: the cream, the concentrate serum, and the contour eye cream.
The Whoo’s Imperial Youth collection uses a regimen with rare wild ginseng, a proprietary herbal complex that aims to provide skin that looks 10 years younger.
The cream delivers long-lasting hydration while visibly improving five major ageing signs: crow’s feet, deep nasolabial folds, deep forehead wrinkles, fine under-eye wrinkles, and facial sagging. The serum has been clinically shown to boost the skin barrier, and combats dryness, dullness, visible fine lines and wrinkles. The eye cream visibly improves deep crow’s feet, deep glabellar lines, fine under-eye wrinkles, and sagging in the under-eye wrinkle area.
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