Xiao Wen Ju carries the Cristina against a backdrop of David Shrigley’s signature artwork in Marc Jacobs’ fall 2025 campaign.
Marc Jacobs has launched its season-long campaign, Joy, beginning with the release of its fall 2025 collection, with numerous events planned to follow.
The company says the campaign merges fashion with art, experience and storytelling. There will be curated product drops, immersive experiences, collaborations and cultural partnerships.
The autumn–winter 2025–6 collection has the Cristina, a sculptural handbag silhouette, at its core, along with the 72 Spring sneaker, a vintage-inspired trainer blending femininity and sportiness.
The collection campaign is photographed and directed by Nick Newbold and styled by Stella Greenspan, with models Mona Tougaard, Xiao Wen Ju (雎曉雯), and Diana Silvers. Within the campaign are artworks by David Shrigley, Hattie Stewart, and Derrick Adams. There will be capsule collections débuting in September comprising limited-edition pieces in collaboration with the artists.
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