Jessica Simpson has launched her new fragrance, Mystic Canyon eau de parfum, in partnership with Parlux.
Simpson has built a lifestyle brand using her name and reputation, the Jessica Simpson Collection, based around Americana. The Collection aims to be accessible, affordable and timeless, and includes apparel, home, furniture and cosmetics.
The new scent features fruits, florals and woods, opening with pink pepper, blackcurrant and purple plum, with a heart of iris, jasmine and Turkish rose. At its base are vanilla bean, amber, cedarwood and oakmoss, resulting in a sophisticated, playful fragrance.
‘Mystic Canyon is about honouring the strength I’ve discovered, the softness I’ve learned to embrace, and the freedom that comes from being unapologetically yourself. To me, this fragrance is like a journey bottled up—a reminder that every woman carries her own mystery and magic,’ said Simpson.
The fragrance has been inspired by Simpson’s new album, Nashville Canyon. It launched on October 20, available exclusively at J. C. Penney, beginning at US$35 for the 30 ml, increasing to US$60 for the 100 ml. The gift set, which comprises the larger bottle with a 10 ml rollerball, retails for US$65.
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